Launched in August 2022, our mission is to create the most comfortable, most stylish and most sustainable kids shoes in the universe.
When we started, we were uninspired by the children's footwear market.
We were tired of shrunk-down adult styles that neglect the importance of proper fit, like many well-known high-street brands, and disillusioned with the cheap, disposable nature of fast fashion shoes.
At Dubs, we believe that being planet-friendly shouldn't compromise style or the crucial fit needed for growing feet.
So...working in collaboration with the coolest kids and their parents, we set out to answer three questions...
Comfort
Can we design shoes that are exclusively tailored for kids' feet, providing ample growing room and supporting natural growth and movement?
designed for kids
Sustainability
Can we do something to reduce the amount of waste we are adding to the planet?
How we help the Planet
These pillars guide us in everything we do.
From every style we design to every shoe we make. At Dubs, we believe that being friendly to the planet shouldn’t mean sacrificing style or comfort for our little legends. Join us in tackling sustainability in style.
Meet our co-founders
Stuart and Gary
Dubs was founded by lifelong friends Gary and Stuart during the UK's first lockdown.
Stuart, a newish dad at the time was shocked at his daughter's rapid foot growth, resulting in good shoes lasting only months.
Gary, a fashion graphic designer, shared the concern and the vision for a more sustainable approach.
They knew there must be a better way, so together, they are now in a mission to create the "immortal sneaker'.