The immortal sneaker
Launched in August 2022, Dubs exists to create the most comfortable, most stylish, and most sustainable kids’ shoes in the universe.
When we started, the kids’ footwear market felt broken. Too many brands were just shrinking down adult styles...ignoring the importance of proper fit and comfort for growing feet. On the other end, fast fashion shoes felt cheap, throwaway, and just as badly made.
We knew it didn’t have to be a choice between planet-friendly and properly made. So, working with the coolest kids and their parents, we set out to answer three big questions…
Comfort
Can we design shoes built just for kids. Shoes that are properly comfortable, leave room to grow, and support natural movement every step of the way?
designed for kids
Fit
How can we make sure every pair of Dubs, no matter the size, fits properly, feels comfortable, and supports growing feet from day one?
Fit Guide
Sustainability
Can we do something to reduce the amount of waste we are adding to the planet?
How we help the Planet
These pillars guide everything we do.
From each design decision to every shoe we make, Dubs is built on the belief that sustainability shouldn’t come at the cost of style or comfort...especially for our little legends. Join us as we take on waste, one seriously comfortable, good-looking sneaker at a time.
Meet our co-founders
Stuart and Gary
Dubs was born in lockdown, founded by lifelong friends Gary and Stuart.
Stuart, was floored by how fast his daughter’s feet were growing and frustrated that even the good shoes didn’t last more than a few months. But worse, most of them didn’t fit properly to begin with.
Gary, a fashion graphic designer, shared his concern. Between the throwaway designs, poor fit, and zero comfort, it was clear the kids’ shoe industry was broken.
They knew there had to be a better way but no one else was building it, so they did.
Today, they're on a mission to create the Immortal Sneaker. Kids shoes that actually fit, feel amazing, and live on long after one kid has outgrown them.
Let customers speak for us
Brilliant trainers
Perfect fit and style. My boys love them highly recommend
Kerryann Williams
Dubs Glide Flame Red
Awesome shoes
My son has been wearing his Dubs non stop round the house since they arrived as well as out and about! They’re easy for him to put on (age 4 so still learning) and incredibly comfortable. I love how easy they are to keep clean and they look super cool too. Big fans!!
Char J
The Dubs Universe
Dubs Glide Flame Red
My son absolutely loves wearing the dubs shoes, he already had the blue dubs flex which, he has always told us are his favorite, but I think with Red being his favorite colour, the Glides are taking that spot. Either way our of all of his trainers, he picks up a pair of dubs every time! They must be very comfortable! He always says he can run really fast in them. I think they're really cute and I'm already planning to get all black dubs flex for PE when he starts school! I love these shoes.
Hannah Jackson
Dubs Glide Flame Red
Perfect shoe for kids on the go.
I bought my daughter the Dubs Flex Marshmallow and they’ve been on her feet pretty much every day since. Ordering was simple, delivery was quick, and the packaging was fun.
The shoes themselves are well made: lightweight, flexible, and clearly designed for kids who are always on the move.
All in all, they’re practical, durable, and easy to look after. A smart buy if you want shoes your child will actually wear.
Wayne Arnold
Dubs Flex Marshmallow
My son LOVES them!
My son has barely taken these off so far. They are his new favourites.
Freddie C
Dubs Glide Marshmallow
So comfy according to my daughter!
Hey! Just to say my daughter has just started wearing these. She's neurodivergent and has a big opinion on shoes and socks and these are the only shoes she'll wear now as theyre so soft and comfortable 😂 think am going to have to buy some more as she's in school shoes all the time!
Amber Smith
Dubs Flex Black
Lightweight and perfect
My little one loves these. They slide on incredibly easily, are super lightweight, and look very cute. He's been running around in them for the past few days so they have his approval. Would definitely recommend and buy some more!
Emma P
Dubs Flex Grey
Perfect shoes for active kids and busy parents!
I recently bought these children's sustainable shoes, and I couldn’t be happier with my purchase. First of all, they are incredibly easy to wash, which is a must for kids who love to play outdoors like my boy! The material are not only durable but also easy to clean, making them ideal for those muddy, messy playdates.
What really stands out to me is the commitment to sustainability. As a parent, I love that these shoes are made with eco-friendly materials, so I feel good knowing that I’m choosing a product that helps reduce my child’s carbon footprint.
The shoes are also super comfortable. Alfred wears them all day without any complaints, and they provide great support for running and jumping. He wears them in the park the woods and football!. The fit is perfect, and they seem to be built to last, even with the rough treatment they get from him!
Overall, I highly recommend these shoes for any parent looking for an easy to care for sustainable option that doesn’t compromise on quality or style. Great for both kids and the planet!
We love Dubz! Thank you!
Ben Sullivan
Dubs Flex Midnight Blue
Game changer!
Our daughter has some fairly major sensory issues and shoes have recently been hell for us. She's not been able to take part in PE and wearing slipper boots to school... We thought these were worth a try and she LOVES them! She even wanted to wear them to bed. THANK YOU
Thai Kennedy
Dubs Flex Marshmallow
Our kids love them
In the words of our eight year old (who has always been particularly fussy when it comes to shoe shopping) - they are 'the comfiest shoes ever' apparently.
William Upfield
Dubs Flex - Lightweight Machine Washable Children's Trainers
Dancing Dubs!
Our 4 year old LOVES his dubs! From the minute he put them on he started dancing around the kitchen! He loves the two shades of blue and the fact he can do the Velcro straps on his own!
Big hit for little feet! Thank you 🤩
Elise L.
Dubs Glide Flame Red
‘Run Faster Shoes’
My daughter LOVES her Dubs Glide trainers! They are known as her ‘run faster shoes’ in our house, as she says they are so comfortable they help her to run faster! They are her favourite shoes and I will definitely be buying the next size up once she outgrows them.
Megan Grier
Dubs Glide Flame Red