Launched in August 2022, our mission is to create the most comfortable, most stylish and most sustainable kids shoes in the universe.
When we began, we looked at the kid’s footwear market and got bored.
Bored of shrunk down, adult styles, like many well-known high-street brands.
And bored of the cheap, throw-away nature of fast fashion shoes
We think just because our sneakers are super planet friendly, it doesn't mean your little hero can’t look fly and have great fitting shoes at the same time.
So...working in collaboration with the coolest kids we know, we set out to answer three questions...
1
Can we make a product that looks great but also looks after little growing feet?
designed for kids
Meet our co-founders
Stuart and Gary
Dubs was founded by lifelong friends Gary and Stuart during the UK's first lockdown.
Stuart, a newish dad at the time was shocked at his daughter's rapid foot growth, resulting in good shoes lasting only months.
Gary, a fashion graphic designer, shared the concern and the vision for a more sustainable approach.
They knew there must be a better way, so together, they are now in a mission to create the "immortal sneaker'.