The immortal sneaker
Launched in August 2022, Dubs exists to create the most comfortable, most stylish, and most sustainable kids’ shoes in the universe.
When we started, the kids’ footwear market felt broken. Too many brands were just shrinking down adult styles...ignoring the importance of proper fit and comfort for growing feet. On the other end, fast fashion shoes felt cheap, throwaway, and just as badly made.
We knew it didn’t have to be a choice between planet-friendly and properly made. So, working with the coolest kids and their parents, we set out to answer three big questions…
Comfort
Can we design shoes built just for kids. Shoes that are properly comfortable, leave room to grow, and support natural movement every step of the way?
designed for kids
Fit
How can we make sure every pair of Dubs, no matter the size, fits properly, feels comfortable, and supports growing feet from day one?
Fit Guide
Sustainability
Can we do something to reduce the amount of waste we are adding to the planet?
How we help the Planet
These pillars guide everything we do.
From each design decision to every shoe we make, Dubs is built on the belief that sustainability shouldn’t come at the cost of style or comfort...especially for our little legends. Join us as we take on waste, one seriously comfortable, good-looking sneaker at a time.
Meet our co-founders
Stuart and Gary
Dubs was born in lockdown, founded by lifelong friends Gary and Stuart.
Stuart, was floored by how fast his daughter’s feet were growing and frustrated that even the good shoes didn’t last more than a few months. But worse, most of them didn’t fit properly to begin with.
Gary, a fashion graphic designer, shared his concern. Between the throwaway designs, poor fit, and zero comfort, it was clear the kids’ shoe industry was broken.
They knew there had to be a better way but no one else was building it, so they did.
Today, they're on a mission to create the Immortal Sneaker. Kids shoes that actually fit, feel amazing, and live on long after one kid has outgrown them.
