Our Mission: The Most Comfortable, Perfectly Fitted Shoes for Every Child
Comfort and perfect fit are essential for every child’s shoes and every adventure!
That’s why we design from the ground up, never shrinking down adult styles, but creating each pair with the unique needs of growing feet in mind.
Crafted in collaboration with the best children’s footwear experts, our shoes ensure a gentle, pressure-free fit, soft materials, and thoughtful features that support all children, whatever their sensory preferences or individual needs.
Dubs are made for every child’s adventure, whether it’s climbing trees, racing through playgrounds, or exploring new worlds delivering all-day comfort, confidence, and joy, no matter how they experience the world.
The "Last"
We’ve created our very own custom shoe “last”, the secret ingredient behind every Dubs shoe. This unique shape gives each pair its perfect fit, brilliant comfort, and playful style. Designed just for growing feet, our lasts ensure every step feels natural and supported, so kids can run, jump, and explore with total comfort and confidence.
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Sizing
Getting the perfect fit is easy with Dubs. Our clever AI foot scan takes the guesswork out of sizing, so you get perfectly fitted shoes every time. No more returns or sizing surprises. Every Dubs style is built on the same custom last and sole, which means a size six in one style is a size six in every style. It’s simple, reliable, and designed for growing feet. With Dubs, you’ll always get the perfect fit - guaranteed.
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Design
Our chunky sole isn’t just stylish it’s built for real adventures. The sturdy design protects little feet, while deep grooves help channel away water and boost grip, so kids can splash, dash, and climb with confidence. Every pair features a roomy toe box for wiggling and growing toes, plus soft, pressure-free materials that feel just right for sensitive feet. Dubs are designed for all children, supporting natural movement and sensory comfort making them a favourite among neurodivergent kids, such as those with SPD, autism, or ADHD. No more pinched toes or poorly fitted shoes, just all-day comfort for every kind of adventurer.
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Stylish, Comfortable, and Sustainable Kids Shoes
Dubs FAQ
Yes!
Dubs are designed for every adventure-seeking child. Our shoes are loved by parents of neurodivergent kids, including those with SPD, autism, and ADHD, thanks to their soft, pressure-free materials and sensory-friendly fit.
With AI-powered sizing for a perfect fit and thoughtful design for all-day comfort, Dubs are truly shoes for every child making every step easier, wherever their adventures take them.
Parents often look for shoes that are lightweight, flexible, soft seams inside, and easy to put on and take off.
A wide toe box and breathable, soft materials can make a big difference for children who are sensitive to textures or tight-fitting footwear.
Dubs are designed with all these features in mind.
Dubs Flex are built for everyday wear, including school days, sports, and active play.
They’re lightweight, flexible, and supportive, making them great for PE lessons or running around with friends.
For first trainers, it’s important to get a comfortable fit with room to grow.
Our AI-powered sizing tool makes it simple.
Just scan your toddler’s feet from home and get an accurate size recommendation without any guesswork.
Yes!
Dubs toddler trainers are soft and flexible to allow natural movement but supportive enough to keep little feet protected as they build strength and balance with every step.
Yes! The Dubs Flex can be machine washed at 30 degrees or hand-wash cycle. The Dubs Glide is more suited for hand-wash.
However, for best results, we recommend hand-washing, with a little soapy water (and an old tooth brush!). It’s quicker, they come up cleaner and it's a little bit kinder to the planet!
Let customers speak for us
Brilliant trainers
Perfect fit and style. My boys love them highly recommend
Kerryann Williams
Dubs Glide Flame Red
Awesome shoes
My son has been wearing his Dubs non stop round the house since they arrived as well as out and about! They’re easy for him to put on (age 4 so still learning) and incredibly comfortable. I love how easy they are to keep clean and they look super cool too. Big fans!!
Char J
The Dubs Universe
Dubs Glide Flame Red
My son absolutely loves wearing the dubs shoes, he already had the blue dubs flex which, he has always told us are his favorite, but I think with Red being his favorite colour, the Glides are taking that spot. Either way our of all of his trainers, he picks up a pair of dubs every time! They must be very comfortable! He always says he can run really fast in them. I think they're really cute and I'm already planning to get all black dubs flex for PE when he starts school! I love these shoes.
Hannah Jackson
Dubs Glide Flame Red
Perfect shoe for kids on the go.
I bought my daughter the Dubs Flex Marshmallow and they’ve been on her feet pretty much every day since. Ordering was simple, delivery was quick, and the packaging was fun.
The shoes themselves are well made: lightweight, flexible, and clearly designed for kids who are always on the move.
All in all, they’re practical, durable, and easy to look after. A smart buy if you want shoes your child will actually wear.
Wayne Arnold
Dubs Flex Marshmallow
My son LOVES them!
My son has barely taken these off so far. They are his new favourites.
Freddie C
Dubs Glide Marshmallow
So comfy according to my daughter!
Hey! Just to say my daughter has just started wearing these. She's neurodivergent and has a big opinion on shoes and socks and these are the only shoes she'll wear now as theyre so soft and comfortable 😂 think am going to have to buy some more as she's in school shoes all the time!
Amber Smith
Dubs Flex Black
Lightweight and perfect
My little one loves these. They slide on incredibly easily, are super lightweight, and look very cute. He's been running around in them for the past few days so they have his approval. Would definitely recommend and buy some more!
Emma P
Dubs Flex Grey
Perfect shoes for active kids and busy parents!
I recently bought these children's sustainable shoes, and I couldn’t be happier with my purchase. First of all, they are incredibly easy to wash, which is a must for kids who love to play outdoors like my boy! The material are not only durable but also easy to clean, making them ideal for those muddy, messy playdates.
What really stands out to me is the commitment to sustainability. As a parent, I love that these shoes are made with eco-friendly materials, so I feel good knowing that I’m choosing a product that helps reduce my child’s carbon footprint.
The shoes are also super comfortable. Alfred wears them all day without any complaints, and they provide great support for running and jumping. He wears them in the park the woods and football!. The fit is perfect, and they seem to be built to last, even with the rough treatment they get from him!
Overall, I highly recommend these shoes for any parent looking for an easy to care for sustainable option that doesn’t compromise on quality or style. Great for both kids and the planet!
We love Dubz! Thank you!
Ben Sullivan
Dubs Flex Midnight Blue
Game changer!
Our daughter has some fairly major sensory issues and shoes have recently been hell for us. She's not been able to take part in PE and wearing slipper boots to school... We thought these were worth a try and she LOVES them! She even wanted to wear them to bed. THANK YOU
Thai Kennedy
Dubs Flex Marshmallow
Our kids love them
In the words of our eight year old (who has always been particularly fussy when it comes to shoe shopping) - they are 'the comfiest shoes ever' apparently.
William Upfield
Dubs Flex - Lightweight Machine Washable Children's Trainers
Dancing Dubs!
Our 4 year old LOVES his dubs! From the minute he put them on he started dancing around the kitchen! He loves the two shades of blue and the fact he can do the Velcro straps on his own!
Big hit for little feet! Thank you 🤩
Elise L.
Dubs Glide Flame Red
‘Run Faster Shoes’
My daughter LOVES her Dubs Glide trainers! They are known as her ‘run faster shoes’ in our house, as she says they are so comfortable they help her to run faster! They are her favourite shoes and I will definitely be buying the next size up once she outgrows them.
Megan Grier
Dubs Glide Flame Red