Why We Started a Resale Platform at Dubs
At Dubs, we’re always thinking about how we can do better—for our little legends, for our planet, and for the future. When we first started out, we knew that sustainability was going to be at the heart of everything we did. From our materials to our ‘end-of-life’ design processes, we’ve always aimed to reduce waste and offer a more conscious way of enjoying high-quality, stylish footwear for kids.
But sustainability isn’t just about what goes into a product. It’s also about what happens to it after its first life—and that’s where our resale platform comes in.
A Natural Next Step for Dubs
When we launched Dubs, we were clear about one thing: we wanted to create shoes that were made to last. Not just in terms of durability but also in terms of longevity and value. Our shoes are designed with both comfort and sustainability in mind, using eco-friendly materials like repurposed plastic bottles, sugarcane, and chrome-free leather. But as we grew, we realised that our commitment to sustainability needed to go further. We needed a way to extend the life cycle of our shoes even more.
That’s why we started our resale platform. It’s a chance for parents to pass on their gently used Dubs to the next little legend—creating a cycle where our shoes can have multiple lives and adventures. It’s not just about reducing waste—it’s about giving more kids the chance to experience the comfort, style, and joy of Dubs, even if they can’t afford a brand-new pair.
Why Resale Makes Sense for Our Brand
I’ve spoken before how resale has become a major part of the fashion landscape in recent years. Platforms like Depop and Vinted have made buying second-hand cool, and buying pre-loved items has become more than just an eco-conscious choice—it’s a lifestyle. Consumers are increasingly interested in products that have a story, that have been worn and loved before. And that’s exactly what we’re building with our resale platform: a community of families who are as committed to sustainability as we are, sharing shoes that have been through adventures and passing them on for others to enjoy.
Starting a resale platform is about doing our part in reducing waste. But it’s also about creating a way for families to continue their relationship with Dubs. As parents, we understand how fast kids grow and how quickly shoes go from being a perfect fit to outgrown. The resale platform ensures that these shoes can live on, staying out of landfills and in the hands of kids who need them.
Making Dubs Accessible to More Families
Our resale platform also allows us to reach more families. While we believe that every child deserves the comfort and style that Dubs offers, we know that budget can be a barrier for some families. Resale opens the door for more people to experience our products at a more accessible price point, whether they're purchasing pre-loved shoes or trading in a pair for a discount on the next size up.
It’s a simple but powerful way to ensure that Dubs shoes are more inclusive. We want kids everywhere to have access to shoes that support their growth, both physically and environmentally.
Building a Circular Future
At Dubs, we’re committed to building a circular future for kids' footwear. Our resale platform is just one step toward that future, and we’re excited to continue growing and evolving as consumer behaviors shift. We know that sustainability is more than just a buzzword—it’s the future of fashion, and we want to be at the forefront of that change.
By creating a resale ecosystem for Dubs, we’re not just making our shoes more accessible. We’re creating a space where kids' shoes can live multiple lives, where parents can feel proud of their sustainable choices, and where every pair of Dubs tells a story.
Our resale platform is just the beginning. As we continue to grow, we’re excited to see how we can expand our impact, reaching more families, and helping to keep more shoes out of landfills. It’s all part of our mission to change the relationship kids have with the things they own—to make it as cool to pass something on as it is to receive it in the first place.
Eventually, I want Dubs to evolve into an educational platform for kids. Through our products, we can instil a sense of pride in owning items that have passed through multiple hands—turning it into a badge of honour. We’ll ask questions like, “These trainers have climbed four trees, been to three festivals, and travelled to two countries—what are you going to do with them next?
Join Us on This Journey
We’re proud of what we’ve achieved so far, but we’re just getting started. As we move forward, we invite you to be part of our commitment to the circular economy and a more sustainable way of shopping. Whether you're buying, selling, or sharing your Dubs story, you’re helping us create a future where our products live multiple lives, not just one.
Together, we’re shaping a more sustainable and inclusive future for our little legends—and we’re excited to have you with us.
Stuart
Co-Founder & CEO